| |
Vertical Integration |
Horizontal Integration |
Outsourcing |
| Nature |
Expand backward (suppliers) or forward (customers) along
the supply chain. |
Acquiring or merging with competitors. |
Some activities performed by another corporation. |
| Goals |
Lower costs. Enhance and protect product quality. Improve
supply chain efficiency. |
Economies of scale. Product differentiation. Business model
replication. Oligopoly. |
Reduce costs. Focus on core competencies. |
| Issues |
Higher cost structure of suppliers. More difficult to adapt
to changes. |
Different business cultures. Anti-monopolistic responses. |
Dependency. Loss of competency. |
The Corporation and its Expansion
Globalization has favored a variety of expansion strategies for corporations
through which many became multinationals. The most common are:
- Vertical integration. The practice of either expanding backward or
forward along the supply chain by acquiring suppliers or customers. This can
result in many positive outcomes for a vertically integrated corporation. Costs
can be lowered while quality improves with a better control of the production
process. Key technologies and practices can also be kept "in-house", a helpful
strategy in sectors where innovation is a major competitive advantage. However,
the outcome can result in a higher cost structure of suppliers since they are
less subject to competitive pressures, which can also result in less flexible
supply chains in light of economic or technological changes.
- Horizontal integration. The practice of acquiring or merging with
competitors, which results in better economies of scale and the replication
of an efficient business model as the leading firm (acquirer) tends to be more
productive. Horizontal integration can also be prone to difficulties, particularly
if it takes place across nations with different business cultures. Higher level
of market concentration may even trigger anti-monopolistic responses by governments.
- Outsourcing. The practice of having some activities performed by
another corporation. It often enables to reduce costs and focus on core competencies
by outsourcing low productivity tasks to a sub-contractor. This may however
lead to a dependency on suppliers (particularly if the supplier is in a monopolistic
situation) and the loss of competencies that could be difficult to re-internalize
if needs be.