
Transportation Yield Management
In a yield management strategy, two variables influence
significantly the rate (fare or toll) being charged to use a given
transport supply (scheduled flight, ship, etc.):
- Remaining capacity. As the available
remaining capacity declines it becomes more valuable with fares
increased accordingly. The last remaining capacity can be
offered at a high cost to see which user is willing to pay to
access it. For instance, an airline often keeps a few seats to
make them available in the week before a scheduled flight to
cater to time constrained customers willing to pay a higher
price for the seats.
- Remaining time. A transport supply is made
available at a specific point in time (t), implying that it is
scheduled. As the remaining time before a scheduled capacity
decreases and in the case that the capacity is not hired, the
fare will be reduced in the hope that a taker will be found
until the fare reaches operational costs. For domestic flights
in the United States, prices generally drop until 15 days before
departure, and then they start going up as airlines manage the
remaining capacity.
Operations costs are
the fare below which it is preferable not to offer the capacity
even if it is available. For instance, an airline company will
not sell a seat on a flight at a cost which is below its
operating costs (mostly fuel), even if the seat would therefore
remain empty.